New feature to split Brand and Generic terms on Google Analytics: Good start but not perfect yet

Google analytics seems to be rolling out a test on Google Analytics at the moment with a new feature that gives you the possibility to indicate what are your brand terms, and create specific channels from it, such as Brand PPC and Generics PPC. This is an awesome feature for PPC. There support page on this feature explains it quite well.

I can not see it on all my accounts so you may not have it yet. You can find it on your view setting as shown below:


screenshot feature google analytics split brand genericsAfter filling this up they will create for you 2 special channel grouping, one for Brand PPC, and the other one for Generics PPC. I encourage you to accept their suggestions as treating Brand and Generics separately is key factor for success in any PPC practice.


I would really like this feature to be executable in organics keywords though. I was initially very excited about this feature assuming it was applicable to organic traffic. I felt bitterness when I realized it was a PPC feature. Quite a shame, as being able to see the brand/generics split within the (not provided) segment would be an amazing consolation prize since it accounts for nearly 75% of my SEO traffic in some of the website I manage. I’m completely unable to differentiate the behavior of Brand organic traffic from Generics organic traffic.


So please Google, extend this feature to organic traffic!


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