Quick article to cover one of the most common mistake I’m facing with clients on regular basis, when it comes to establish a marketing strategy for a startup. When comes the challenging moment to think about acquisition, the question most of the time comes to me when the website has recently and already launched. This is a major problem in most of the situations I came across. The reason is very simple. All the things that are necessary to get free (or almost free), qualified traffic and boost sales from a website, has to be part of the website itself, integrated. I’ll be talking here about SEO, Conversion Rate Optimization and Viral Loop strategy.
SEO for example. Depending of the variety of keywords a business target, the overall architecture of your website have a direct impact with your rankings. In fact, all the businesses which are the most performing in organic rankings are the ones who worked their SEO, right at the birth of there project, before even writing any code. So, if someone comes